From: Paint procurement network
As we all know, China's paint industry started in 1915, Shanghai Kailin paint pigment is China's first paint manufacturing plant. Between countries through political and economic reforms dramatic change in the past century, China's paint companies are springing up rapidly sprout grow up. Index soaring in the national economy, rising living standards, high-speed information age, the paint has been inseparable from the public's perspective, it is widely used in home decoration, construction, toys, cars, ships, etc. industries. As a traditional national industry, with prominent social and environmental development, the traditional mode of development the coatings industry urgently to change.　　In recent years, along with environmental and resource conflicts and economic development have become increasingly prominent, over industrialized Chinese traditional coatings, over-investment, extensive growth, consumption of resources, environmental pollution and other issues more and more people criticized, and a serious threat to the paint industry sustainable development. Also with tighter environmental policies, water back into the oil to accelerate the pace, the pace of development is relatively solvent-borne coatings business has slowed. Although the coating plays a vital role in people's lives, but continues to under the national environmental policy implementation environment, industry, economic development has been inseparable from the concept of green building, therefore, paint companies are not only independent innovation the first requirement of social progress, but also to meet the market demand of consumer paints key initiatives.

　　Seen in this light, traditional paint companies now can not meet the production and management of the market transition and economic New Normal, paint companies to deepen their own innovation boost business transformation and upgrading is imminent.
So, in this era of rapid development of information technology, the Internet, how to deepen the paint business innovation, to a new journey it?
First, improve R & D capabilities
This is the era of technology determines the strength, with the continued stalemate Effect consumer market oversupply situation, under the influence of paint brand survival of the fittest in the future coatings market, the coating produced by independent research and development will be increasing . Low price as a selling point to win the market share of small businesses will increasingly desperate brand of paint. The paint companies want to have gained a place in the market situation is grim economic environment, improve R & D capabilities is the key.

　　Paint companies improve R & D capabilities can not rely solely on the strength of their own internal talent, emphasis on "bringing in and going out" is the top priority. Looking at the global coatings industry development process, in terms of science and technology is impossible to obtain the most advanced technology, independent research and development, to play the role of business as the dominant position. Paint companies should recognize this truth clearly, to act in many ways. To promote research and development, effective way is to take the industry, academia, research combining form. Here the "production" that paint companies, it's not just the dominant position, but more importantly is the most close to the market needs, it is best able to grasp the potential market demand, so the paint companies in research and development to achieve the targeted goals.
Second, the use of national policy
Innovation for our country is still a new thing, paint companies at the starting time is still needed to support and promote policies. For example, to improve the proportion of R & D expenditure as a percentage of sales, the government will take some powerful incentives. Especially for those projects to fruition but also practical application, to be rewarded, and give tax breaks and state subsidies on R & D funding. In front, although the increase in the national income and reduce expenditure, but these incentives created wealth is far from comparable investment....　　Paint companies improve R & D capabilities can not rely solely on the strength of their own internal talent, emphasis on "bringing in and going out" is the top priority. Looking at the global coatings industry development process, in terms of science and technology is impossible to obtain the most advanced technology, independent research and development, to play the role of business as the dominant position. Paint companies should recognize this truth clearly, to act in many ways. To promote research and development, effective way is to take the industry, academia, research combining form. Here the "production" that paint companies, it's not just the dominant position, but more importantly is the most close to the market needs, it is best able to grasp the potential market demand, so the paint companies in research and development to achieve the targeted goals.
Second, the use of national policy
Innovation for our country is still a new thing, paint companies at the starting time is still needed to support and promote policies. For example, to improve the proportion of R & D expenditure as a percentage of sales, the government will take some powerful incentives. Especially for those projects to fruition but also practical application, to be rewarded, and give tax breaks and state subsidies on R & D funding. In front, although the increase in the national income and reduce expenditure, but these incentives created wealth is far from comparable investment.......　　Looking at the various sectors nowadays, we are in for widening sales channels brains. Paint industry stood on the cusp of the times, the purpose of innovation is more than that product upgrading, the front end of the marketing strategy, marketing ideas have to change with the timely information changes, ahead of other industries out of the new path of innovation and marketing. As more and more customers through the Internet to conduct business negotiations, paint manufacturers and distributors need to pay attention to it, more than ten years of development of the Internet, in other industries, such as news, entertainment, sports, and so on are mature, but at least in the paint industry It now appears that there are still many unexplored areas of the Internet into a small, low cost, high speed, high efficiency, no doubt many paint companies out of the predicament of sales opportunities.
Paint independent innovation is the adjustment of economic structure and economic growth from resource-dependent to innovation-driven transformation of a major strategic task. Enhance independent innovation capability of enterprises is a breakthrough in the paint of the implementation of innovative strategies. Effectively enhance the independent innovation capability of enterprises paint, continuously strengthen the dominant position in technology innovation system and boosting paint companies in the international paint market competitiveness.