Coating solutions are popular in the world
- Time of issue:2015-06-01
Coating solutions are popular in the world
- Time of issue:2015-06-01
From: China Daily paint
Modern Paint and Finishing paint new single, has been unable to bring significant sales for the business, and now new products are introduced into the series. Such as paint under the sword Zhanchen Tianshan, Bade Kao water paint series.
I remember when the November 20, 2014 the first half of Chinese leaders painted salon near the end, China Changfeng paint week newspaper editor once said, future prices coated core product is no longer installed in the bucket of paint, but each with Features coating solution. Six months later, the coating solution has been popular in the world.
Chen aqueous, UV, water-based UV coating environmental integration into the strengths of a package of solutions, long Runfa paint applied to the board to sell environmentally friendly coating solutions Carpoly microwave drying characteristics of the aqueous coating solution , UV bottom surface Huilong + aqueous solution, Clivia UV solutions, as well as big treasure, Red Gate, Union and other N multi-coated enterprises are engaged in the odor coating solution ......
Furniture lacquer coating solutions popular home improvement paint as well.
Stressed that the full range of water-based coating Kao water paint, the United States Tu disabilities coating wall coating solutions for integration, more emphasis on design and color Nippon refresh service, easy to apply Dulux home services, more inclined big design, luxurious effect Taisho color wing artistic painting, emphasize individuality and color digital color ......
Walls, floors, water areas, coating solutions also launched one after another. Supe flooring solutions, Yu-hong waterproof solutions facades on too much ......
Paint analyst Roger Carr told the China Daily paint, paint products are being upgraded into painting solutions, paint companies are being upgraded by the manufacturer to a service provider, you can call the program and service trend. Because this service is called Painting Painting solutions, the proportion of revenues, is rapidly increasing, the next major revenue coating enterprises, will come from the coating solution.
I believe that the coating solution, the nature of the service, the core is the solution.
Tu enterprises solve the coating process, environmental protection, efficiency, cost, a problem passing, avoid the consumption tax, sewage charges customers need to solve the pain point.
In short, the various coating solutions only commonality is reduced VOC, increase the added value, improve service levels, to solve customer pain points.
In fact, improve service levels, to solve customer pain points, that is, increase the added value of the coating solution.
Which once again confirms the end of February this year, he published "paint consumption tax, the low VOC and high added value will be the development direction of" point of view.
In the paint coating products to the process of upgrading the program, the threshold increases the paint industry, reshuffle began, the nightmare came. After painting program threshold increase, some of the lack of capital, technology, however hard to solve the poor, weak service team painted small enterprises, will be the first to be eliminated in the first round of shuffling.
The author believes that three to five years, small furniture factory and a number of small batch coating plant will fall, one by one rather than fall. Bankruptcy and new normal running, will become small and small furniture factory paint factory.
Some popular, homogenization painting program, will be weakened in the second round of reshuffle, until they are eliminated.
Popular, homogenization painting program, will be due to deep price war quagmire, or services can not keep up and so on, in the second round to be bankrupt or be acquired.
But for good paint companies in terms of market expansion opportunity came. Quality customers to be eliminated half painted hands will be painted over outstanding enterprises.
Roger Carr said that the future can be customer-friendly, market tenable coating solution must be based on the breakdown of the coating industry, in particular specialized segments to achieve the ultimate coating installed solutions.
Award with Chinese gold lacquer long road full teacher's words, is cut. Chinese newspaper editor with paint week winds put it, it is to achieve the ultimate professional micro-innovation.
Furniture, paint the first brand, only one, there are several in contention. Furniture paint all segments of the first brand, there are N number of vacancies, but Shaorenwenjin. This is the furniture industry paint brand positioning status quo. So, in this current situation lacquer furniture industry brand positioning, what kind of coating solution for the customer can be like it?
Suitable produced in Beijing, do not leave Beijing, in line with new environmental law, excise tax, sewage charges, such as Chin-chen environmental protection coating package solution.
Suitable for large scale production of the furniture factory, such as long RT-Mart to sell to the board painted green paint painting program, or a variety of UV solution.
Roots in a particular market segment, such as the door for a variety of Huilong paint market segment solutions, like white paint door painting program.
To create a full-featured water-based, paint aqua regia flower painting program, featuring Garbo microwave drying aqueous coating solutions.
+ Build environmentally friendly ergonomics, such as Clivia, long RT-Mart, Chin-chen UV coating solutions.
Create a variety of solid wood, sheet metal painting program, to create bathroom cabinets, cupboards, showcase, children's room painting program ......
Roger Carr said, competition is competition coated paint scheme enterprises overall strength, not only competing technologies, quality, brand management, channel, capital, but also services team and service level competition.
Service personnel will be the focus of contention coating enterprises, even the best painting program, service personnel do not have enough services, strengthen communication with customers, expand market share, the only results of the flowers are light, powerful hard landing .
Many enterprises in 2015, painted when the investment will be busy, discerning painted enterprises are hiring, Chin-chen, Jiren, three trees ......
Experienced painting service personnel, this would scarce. Gbarnga immediately after the service personnel of the competition will be more intense.
By 2015, the state legislature officially announced after the market into furniture, paint, service personnel shortage, will become the state legislature to quickly solve the problem. Furniture lacquer taking the direct sales channels, need a lot of service personnel, maintenance of customer intelligence. This is a relative weakness of the state legislature.
The way to get the service personnel with three, both man and acquisition of plant, dig and training. Service personnel growth is a cycle, the experience is accumulated out. For the long term, the state legislature will be training; for the immediate, the state legislature will close plants and digging.
Service personnel, whether the landing will be painting program for enterprises in exchange for real money and maintain market share in an important weight.
Talent pool, will also become a paint company after technical reserves, capital reserves is another important strategic materials.
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