From February 19th to 21st, 2025, the first cross - border foreign trade e - commerce training hosted by Baotou Municipal Bureau of Commerce was successfully held. This training focused on how to settle in and use the OZON cross - border e - commerce platform. The marketing department staff of our company were fortunate enough to participate in it and benefited a great deal.

During the training, senior lecturers from the industry carried out a comprehensive and in - depth explanation of the OZON platform. The content covered the interpretation of platform policies, deeply analyzing the latest policies, rules and development trends of the OZON platform, enabling the marketing department staff to have a clear understanding of the platform's operation environment. In terms of the store registration process, the registration steps, required materials and precautions were explained in detail to ensure that everyone could complete the store registration smoothly. The sharing of product selection ideas and techniques included the analysis of popular product categories on the platform, product selection channels and methods for creating popular product selections, providing a direction for subsequent product selection. Product listing techniques included background listing and ERP listing methods, as well as the optimization of key elements such as titles, names, specifications and descriptions in the background listing operation. The introduction of the logistics and delivery routes covered the logistics methods recognized by the OZON platform, freight calculation, logistics tracking and the use of overseas warehouses, solving the problem of product transportation. The capital payment collection and security explained the platform's payment collection methods, payment collection cycle, capital security protection measures and the handling of common problems, ensuring the normal flow of funds. The advertising placement strategies and marketing covered the platform's advertising types, placement techniques, marketing activity planning and social media promotion, which was helpful for increasing the exposure and sales volume of products.

Through this training, the marketing department staff have gained a comprehensive understanding and mastery of the OZON cross - border e - commerce platform, laying a solid foundation for the company's subsequent expansion into the Russian market. The OZON platform has provided convenience for many foreign trade enterprises and also injected new vitality into the cross - border e - commerce cooperation between China and Russia. In the future, the marketing department will actively apply the knowledge learned, carry out business on the OZON platform, strive to explore the Russian market and contribute to the company's international development. At the same time, we also hope to further promote the cross - border e - commerce cooperation between China and Russia to a new height with the help of this platform.